In addition to the requirements specified by or under the Prevention of Food Adulteration Act, 1954 (37 of 1954) and under section « of the Act, the label or the container of every infant milk or infant food substitute or their advertisements shall conform to the following, namely :—
(a) the types of letters used shall not be less than 5 millimetres in size.
(b) the colour of the text printed or used shall be different from that of the background of the label, container or the advertisement, as the case may be.
'c) the text of the particulars shall be prominent and conspicuous in the central panel of the label, container or the advertisement.
(d) it shall indicate— <i) that an infant milk substitute or an infant milk food should be prepared appropriately and hyfiienically besides taking adequate care in cleaning of utensils, bottles and teats.
(ii) a warning against health hazards of inappropriate preparation as under:— "Infant milk substitutes /Infant Foods ''Warning/caution—Careful and hygienic preparation of infant food is most essential for health. Do not use fewer scoops than directed, since dilute feeding will not provide adequate nutrients needed by your infant. Do not use more scoops than directed since concentrated feed will not provide the water needed by your infant."
(iii) the approximate composition of nutrients per 100 grams of product including its energy yalue in calories.
(iv) the storage conditions specifically stating "Store in cool and dry place in. an air-tight container" or the like.
(v) the feeding chart and direction for use and instruction for discarding left over feed,' the batch number and date of manufacture.
(vi) instructions for flse of measuring stoop (level or neaped) and the quantity per scoop.
(vii) the prescribed period by which the infant milk substitutes or the infant food, as the case may- be, is to be consumed.
(viii) the Protein Efficiency Ratio (PER) which shall be minimum of 2.5 if the product other than the infant milk substitutes and infant foods is claimed to have high quality protein.