(1) The award shall be implemented by the party so directed within thirty days of receipt of the award from the Ombudsman or an order of the designated member of the Authority passed in confirmation or revision, as the case may be, or within such period as specified in the award or order of the Authority.
(2) If any person fails to implement the award or order of the designated member of the Authority passed in the revision petition, without reasonable cause -
(a) he shall be deemed to have failed to redress subscribers’ grievances and shall be liable to a penalty under sub-section (3) of section 28 of the Act;
(b) he shall also be liable for -
(i) an action for suspension or cancellation of certificate of registration; or
(ii) such other action permissible which may be deemed appropriate in the facts and circumstances of the case:
Provided that no such order shall be passed without following the procedure laid down under the relevant rules or regulations.