(1) Specimen copies of labels of the wine brands containing the particulars referred to under rule 14 shall be sent to the Commissioner for approval and only the form of labels so approved by the Commissioner shall be used by the licensee. A Label Approval Fee of Rs. 5,000/- 10 (Rupees Five thousand only) per pack size of the brand for which approval is applied for shall be paid by the licensee and the Treasury receipt in proof of payment of the fee to the Government account shall be enclosed with the application. The approval of labels so made shall be valid for the period coterminus with the licence period .
(2) The Commissioner may refuse approval of pack size labels or brand labels on the ground that the printings or contents in the label or portion of the labels likely to affect the public morality or against the public interest or for any valid reasons to be recorded in writing .