soliciatioil of clients by a veterniariani directly or indirectly through ,an advertisemcnt in newspapers, circular ca::ds, placards, or handbilis in a ntatiner projecting himself herself to be in a position of strperiority rvhich he/she himtelf/herself has not achie',,ed, is untheical.
,A vetelinarian should not make use of or let others make r"rse of himlher or hislher narne as a subiect of any form or rlanner of advertising or publicity through lay channels which shall bo of such a character as to invite attention to himlher or hislher professional positiorr or skill or as would ordinarily result in hislher self-aggrandisment; provided that a practitione is pemitted formal announcefllert in press atout the {oilorvlr:g mattels namely :
(l) starting of hislher practice,
(2) change of type of practice,
(3) change of address,
(4) temporary absence Irom duty,
(5) resumption of practice,
(6) succeeding to another's practice.
HelShe shalI furrlrer not aclveltise dilect.ly or indirectly through price lists or publicity materials of nranufacturing fimrs or traders with rvhom helshe may be coonected in any ca.pacity, nor;- shall helshe publish cases, operations or Iette:s of thaks from patients in-non-profesj.iclnal newspalers or journals; plovided that it shall be permissible for him/her to publish hislher name in'connection \ryith'a technicd expert's report or publication in a professional journal.
3. Fee for l,r,rfcssiona[ (el'vice.-A ieterinary g1-'gaged in praciiceradvisory servicelconsultancy, shall limit the 863 Grl9z--2 source of hislher incorne to the fee receivcd for set''zice rendered to the ciient, Remrineratiotr receivecl for sucl services shall be.in the form and amount specificail]. att nounced to the client at the time the sen,ice is lerdered.