a. prohibit the erection, exhibition, fixation, retention or display of all or any class of advertisements in any street road or public park or part thereof or in any place or public resort within Council limits.
b. with Prior Approval of Council, declare any area as controlled or prohibited area for the purpose of display of advertisement;
c. regula te the erec t ion, exhib i t ion , f ixat ion, re tent ion or d isp lay of advertisements, in the prohibited areas and controlled areas.
Any such order shall be, within 7 days of its publication, laid before Director Municipal Administration, who shall have the power, for reasons to be recorded in writing, to rescind, modify, alter, amend or repeal the order in such manner and to such extent as he deems proper.
Any violation of order of Chief Officer or Director ,as the case may be, shall be liable to be punished with fine of Rs. 5000/- per day subject to a maximum fine of Rs. 100,000/-
11.Any default in payment of tax shall, without prejudice to any other power under these rules or DNH Municipal Council Regulation, attract penal interests to the tune of 18% per annum.
12.Any permission to display an advertisement shall remain valid for a period of 1 year.
After expiry of one year, the agency displaying the advertisement shall have to repay the application fee.
SERIES - I (2018) THE D.&N.H. EXTRAORDINARY GAZETTE (Serial No. 35) Page-7
13. Exhibiting Advertisement on compound wall or on wall of any structures in municipal area is prohibited as to keep the city clean and neat. Any person or institution contravene rules shall be fined up to Rs.10,000/-.
14. Exemption from tax on advertisement:
a. All advertisement of the Union or UT government shall be exempted from advertisement tax; and b. All the vehicles registered in municipal area displaying information about the trade, calling or profession of the owner of the vehicle shall be exempted from the advertisement tax.
15. (1) Any person, advertising agency and company, printing, circulating or displaying any advertisement on behalf of a client shall be liable to pay the tax in the same manner and to the same extent as the client would have paid.
(2) Tax of every advertisement related to any event that is about to take place, shall be paid before the event takes place.
(3) Without prejudice to any other power under these rules or the municipal council regulation, any advertisement, whose tax has not been paid or which violates the provisions of these rules or any other law for the time being in force, shall—on directions of Chief Officer—be liable to be summarily removed without any notice to anyone.
(3) Any advertising agency, or person who intends to display advertisement on behalf of anyone else shall have to get itself registered with Municipal Council before it can display any advertisement. The registration fee shall be Rs. 1000/- per year per agency.
16. The sites and assets owned by the municipal council and rented to exhibit an advertisement shall have to pay rent for such use in addition to the advertisement tax prescribed under these rules. All the hoardings on road margins, unless placed in a private property, and all the hoardings and posters on electric or telephone poles situated within Municipal Council area shall be deemed to be the property of the Municipal Council.