a. For all categories of devices (except Category of devices which are directed only at pedestrians), text elements on an Advertisement Device face should be easily discernible to travelling motorists. This will minimize driver distraction. Additionally, a sign shall be quickly and easily interpreted so as to convey the required advertisement message to the viewer and reduce the period of distraction.
b. The content or graphic layout exhibited on advertisement device panel shall avoid hard-to-read and overlay intricate typefaces and have letters styles that are appropriate. Under no circumstances should device contain information SERIES - I (2018) THE D.&N.H. EXTRAORDINARY GAZETTE (Serial No. 35) Page-6 in text sizes, which would necessitate the driver or passenger in a moving vehicle to stop, read and/or note down, which is detrimental to the smooth flow of traffic and distracting for the driver.
c. All signs shall be so designed as to maintain a proportion where, as a general rule, letters should not appear to occupy more than 20% of the sign area, unless otherwise permitted by the Municipal Council.
9. Additional Conditions Related to Giant Hoardings etc. All Hoardings with surface area greater than 64 Square Meters shall be deemed to be Giant Hoardings. Giant hoardings should be erected and installed at a safe site at a minimum distance of 10 meters from the edge of the road or on the top of the building and should furnish stability certificate from structural Engineer /Civil Engineer. The person or agency in charge of the hoarding is required to inspect and check the structure of such hoardings at regular interval and get it repaired, if needed. In case hoarding is installed on the top of building, it shall be ensured that minimum height of the platform be raised to protect it against stormy weather condition so as to avoid an accident. The electrical connections and components in all Advertising Devices shall be in accordance with relevant Indian Standards and designed to ensure there is no safety or traffic risk. No generator running on diesel / petrol / kerosene or any bio fuel, causing noise, air or water pollution would be allowed for providing power for illumination of any outdoor advertising device. Sign-board with neon light and electrically operated sign boards shall also be placed at a safe distance and the agency should take all precautions to avoid any accident.