In these Rules , unless the context otherwise requires:-
(a) An “advertisement” means some information displayed in pictorial or words form on any object with a view to attract, motivate, or inform viewers about the content of the information and shal l include Hoardings, banners, posters, models, video films, audio messages, neon light hoardings etc.
(b) “Hoarding” means any work, letter, model sign, device or representation supported on or attached to any post, pole, standard framework or other support wholly or in part upon or over any land building or structure which or any part of which shall be visible from some point in any street and includes all and every part of any such post, pole, standard frame work or other support. It shall also include any balloon parachute or other similar items used wholly or in part for the purpose of any advertisement announcement or direction upon or over any land building or upon or over any street.
(c) “Poster” for the purpose of these rules shall mean display of information on paper ,cloth, plastic sheet or any other surface with a size more than 9 square feet, and pasted or painted on some surface.
(d) “Banner” means printed or painted information on cloth, plastic sheet legzime and on other surface which is neither pasted on any surface, nor erected on any support structure.
(e) “Model” means a miniature of bigger object, whether real or imaginary, including building or image of person, to attract, motivate or inform the interested customers;
(f) “Video film” means recording of any event for screening and viewing of audiences in any channel, Cinema, or electronic display board located in Silvassa Municipal Council;
(g) Words and expressions used but not defined in these rules shall have the same Meaning assigned to them in the regulation or by the Department of Audio Visual Promotion.
3. Every Agency Intending to Display Advert isement shal l have to take Permission: A person, agent or company who intends to exhibit its advertisement through any mode, except advertisements in a newspaper, shall have to take written permission of the Chief Officer after due compliance of norms on payment of fee as prescribed under Schedule-I appended here to. Any such permission shall remain valid for a period of one year. Without permission, exhibition of an advertisement in any mode referred above shall be liable to be punished with fine up to twenty times the prescribed fee for every day the violation continues subject to a maximum fine of Rs 100,000/-.
SERIES - I (2018) THE D.&N.H. EXTRAORDINARY GAZETTE (Serial No. 35) Page-2 SERIES - I (2018) THE D.&N.H. EXTRAORDINARY GAZETTE (Serial No. 35) Page-3
Provided that no permission shall be required for any advertisement which is:- i. Is exhibited within the window of any building if the advertisement relates to the person living in, or profession or business carried on in that building, and is less than 40 square feet in size;
ii. Relates to trade profession or business carried on within the land or building upon or over which such advertisement is exhibited or to any sale or letting of such land or building or any effects therein or to any sale entertainment of meeting to be held on or upon the land or building, and is less than 40 square feet in size;
iii. Is upon a vehicle and relates to either the owner of the vehicle or to the trade or business carried out by the owner.
Provided further that any tender or permission given by the Municipal Council to any agency permitting it to display advertisement in the Municipal Council area for a definite period shall be deemed to be sufficient permission for the display of advertisement and separate permission shall not be required upon every change of advertisement.
4. No advertisement to be a Traffic Hazard: No advertisement which is a traffic hazard shall be erected at any place within Municipal Council limits. Any person, or agency erecting such advertisement shall remove the same immediately on notice of the Chief Officer or any other officer duly authorised by the council in this behalf.
An advertisement device may be considered a traffic hazard:
a. If it interferes with road safety or traffic efficiency.
b. If it interferes with the effectiveness of a traffic control device (e.g. traffic light, stop or give way sign).
c. Distracts a driver at a critical time (e.g. making a decision at an intersection) d. Obscures a driver’s view of a road hazard (e.g. at corners or bends in the road) e. Gives instructions to traffic to “stop”, “halt” or other (e.g. give way or merge) f. Imitates a traffic control device.
g. Is a dangerous obstruction to road or other infrastructure, traffic, pedestrians, cyclists or other road users.
h. Is in an area where there are several devices and the cumulative effect of those devices may be potentially hazardous.
i. If situated at locations where the demands on drivers concentration due to road conditions are high such as at major intersections or merging and diverging lanes.