SERIES - I (2018) THE D.&N.H. EXTRAORDINARY GAZETTE (Serial No. 35) Page-4 a. Advertising shall not contain flashing red, blue or amber point light sources which, when viewed from the road, could give the appearance of an emergency service or other special purpose vehicle warning light’s.
b. All lighting associated with the Advertisement Device shall be directed solely on the Advertisement Device and its immediate surroundings.
c. External illumination sources shall be shielded to ensure that external ‘spot’ light sources are not directed at approaching motorists.
d. Illumination of advertisement device is to be concealed or be integral part of it.
e. Upward pointing light of the device shall not be allowed, any external lighting is to be downward pointing and focused directly on the sign so that glare does not extend beyond the Advertisement Device.
f. The average maintained luminance shall be reduced to 0.5 candelas or all together shut, after 2300 hours (11 P.M.) and sunrise by automatic timing devices.
g. Non-static illuminated Advertisement Devices (flashing lights) are not permitted within the boundaries of Municipal roads.
h. Moving, rotating or variable message Advertisement Devices are not permitted within the boundaries of municipal roads as these cause a statistically significant distractive influence on motorist’s response times to external stimuli.
Provided that nothing in this rule shall apply to variable message displays used by road authorities for traffic management or for displaying other corporate information. Variable message displays located at bus stop or similar places where messages are directed at, and intended for, pedestrians (not motorists) are also excluded.
6. Prohibition on Negative Advertisements: No advertisement which is a negative advertisement shall be erected at any place within Municipal Council limits. Any person, or agency erecting such advertisement shall remove the same immediately on notice of the Chief Officer or any other officer duly authorised by the council in this behalf. In case any person or agency refuses to remove any such advertisement, it shall, on the orders of Chief Officer, shall be punished with fine up to 30 times the annual fee and cost of removal of such advertisement, subject to a maximum penalty of Rs. 2 Lacs.
a. List of Negative Advertisement:- i. Nudity ii. Racial advertisements or advertisements propagating caste community or ethnic differences;
iii. Advertisement promoting drugs, alcohol, cigarette or tobacco items;
iv. Advertisements propagating exploitation of women or child;
SERIES - I (2018) THE D.&N.H. EXTRAORDINARY GAZETTE (Serial No. 35) Page-5 v. Advertisement having sexual overtones;
vi. Advertisement depicting cruelty to animals;
vii. Advertisement depicting any nation or institution in poor light;
viii. Advertisement casting aspersion on any brand or person;
ix. Advertisement banned by any law x. Advertisement glorifying violence;
xi. Destructive devices and explosives depicting items;
xii. Any psychedelic, laser or moving displays;
xiii. Advertisement of Weapons and related items (such as firearms, firearm parts and magazines, ammunition etc.);
xiv. Advertisement which may be defamatory, libellous, unlawfully threatening or unlawfully harassing;
xv. Advertisements which may be obscene or contain pornography or contain an “indecent representation of women” within the meaning of the Indecent Representation of Women (Prohibition) Act, 1986;
xvi. Advert isement l inked direct ly or indirect ly to or include description of items, goods or services that are prohibited under any applicable law for the time being in force, including but not limited to the Drugs and Cosmetics Act, 1940, the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, the Indian Penal Code, 1860;and xvii. Any other items considered inappropriate by the Municipal body