Every licensee shall print or cause to be printed on the face of every ticket, pass or other evidence of the right of admission to be sold or kept, offered or exposed for sale, the price charged therefore plus entertainment tax, if any, and he shall not at any time charge for any such ticket, pass or evidence of the right of admission a price in excess to that printed thereon:
Provided that, it shall not be mandatory to preprint the price of ticket in cases of multipoint or internet sale or booking, at sale counter or kiosks but the price will be printed on every ticket sold. The tickets sold through such counter shall display price charged, entertainment tax and service charges and other taxes, if any, and shall not charge in excess of the price printed thereon. Entertainment tax shall be charged on the amount displayed other than service charge.