(1) Every distributor of television channels shall display all channels available on its platform in the electronic programme guide and each channel shall be listed under the respective genre of the channel as declared by the broadcaster under applicable tariff order or regulations notified by the Authority from time to time and one channel shall appear at one place only:
Provided that it shall be permissible for the distributor to divide the channels under one genre into sub-genres on the basis of language or region and such channels shall be assigned unique logical channel numbers within the sub-genres:
Provided further that the channels of same language shall be put together within the same sub-genre.
(2) Every distributor of television channels shall indicate-
(a) “Free” in the electronic programme guide against each free-to-air channel available on its platform;
(b) the respective maximum retail price in the electronic programme guide against each pay channel available on its platform with the Indian rupee sign “₹” such as ₹2, ₹5.5 etc.;